Cookie policy
Updated 2026-11-07
In the European Economic Area, the United Kingdom and Switzerland (32 country codes), consent for analytics and advertising storage defaults to denied, so Google Analytics reads and writes no cookies and Google receives only cookieless pings. Everywhere else it defaults to granted. There is no consent banner.
The tags on this site
| Tag | Who receives data | What it does |
|---|---|---|
| Google Tag Manager | Loads the Google Analytics tag after the page has loaded. Its own cookies are those of the tags it loads, listed under Google Analytics. | |
| Google Analytics 4 | Pages visited, the goal event and its path, device and browser data, and the IP address, which Google says it uses for the security of the service and rough location and does not log or store. | |
| Cloudflare Web Analytics | Cloudflare | A count of page views without personal data. It sets no cookies and keeps no client-side state. |
The cookies they set
| Cookie | Set by | Lasts | Purpose | Where it is set by default |
|---|---|---|---|---|
_ga | Google Analytics 4 | 2 years | Used to distinguish users | outside the EEA, the UK and Switzerland |
_ga_<container-id> | Google Analytics 4 | 2 years | Used to persist session state | outside the EEA, the UK and Switzerland |
Cloudflare Web Analytics sets none. In the EEA, the UK and Switzerland no cookies are set by default. Vendors you leave for may set their own after you arrive on their site.
Where each fact comes from
- https://developers.google.com/tag-platform/security/guides/consent, read 2026-11-07: Consent Mode defaults must run before any command that sends measurement data; the region parameter.
- https://support.google.com/analytics/answer/11397207, read 2026-11-07: _ga and _ga_<container-id>, 2 years, their purposes.
- https://support.google.com/analytics/answer/9976101, read 2026-11-07: with analytics_storage denied, no first-party analytics cookies are read or written; cookieless pings are sent.
- https://support.google.com/analytics/answer/6004245, read 2026-11-07: what GA4 collects; IP addresses are not logged or stored.
- https://developers.cloudflare.com/web-analytics/about/, read 2026-11-07: no personal data collected.